GUARDIAN MEDIA NEWS
The demise of Twitter: how a ‘utopian vision’ for social media became a ‘toxic mess’
Sat, 27 Apr 2024
In the early days it was seen as a place for ‘genuine public discourse’, but users have fled since Elon Musk took over. What went wrong?
If anything is emblematic of the demise of Twitter, it is the rise and stall of the account of Oprah Winfrey.
Oprah joined the platform in 2009, tweeting for the first time live from her wildly popular TV show: “HI TWITTERS. THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.”
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