X UK revenues drop nearly 60% in a year as content concerns spook advertisers

Fri, 09 Jan 2026

Elon Musk-owned site reports plunging profits amid outcry over use of AI tool Grok to create sexually explicit imagery

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UK revenues at Elon Musk’s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform’s content.

News of the plummeting financial performance comes after X switched off the image creation function on its AI tool Grok for the vast majority of users after a widespread outcry about its use to create sexually explicit and violent imagery.