Channel 4 poaches new chief executive Priya Dogra from Sky

Wed, 10 Dec 2025

Head of advertising and data at Sky will lead C4’s response to threatened Comcast takeover of ITV

Channel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history.

Its board is understood to have agreed the appointment of Priya Dogra, the head of Sky’s advertising, data and new revenue, as its new chief executive.