Nike, Superdry and Lacoste ads banned in UK over ‘misleading’ green claims

Wed, 03 Dec 2025

Advertising watchdog says all three firms misled shoppers by using term ‘sustainable’ in paid-for Google adverts

Ads for Nike, Superdry and Lacoste have been banned in the UK for misleading consumers about the environmental sustainability credentials of their products.

The Advertising Standards Authority (ASA) said paid-for Google ads run by all three retailers used terms such as “sustainable”, “sustainable materials” or “sustainable style” without providing evidence proving the green claims.