From Spielberg to Tarantino: the year’s big Super Bowl movie trailers

Mon, 09 Feb 2026

This year’s set of $8m TV spots gave us new looks at alien conspiracy thriller Disclosure Day, slasher sequel Scream 7 and an unlikely new David Fincher film

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With Super Bowl spots now up to a reported $8-10m, the market has grown a little less welcoming to Hollywood, an industry still not quite up to pre-pandemic numbers (the global box office for 2025 was down almost $10bn on 2019).

So while last night saw us assaulted with ads for beer and, depressingly, AI, there was a continued decrease in the number of major film ads, a harder spend to justify in this weakened climate. But the biggest of guns still came out, from Spielberg to Ghostface to the Minions …