Nothing beats Bob Mortimer! The irresistible comedy that could just save Amazon

Mon, 31 Mar 2025

Last One Laughing UK, a reality show in which comedians like Mortimer, Daisy May Cooper and Richard Ayoade try to make each other laugh, has gone viral with good reason … it’s a total hoot

As you can probably tell by spending any time on it, Amazon Prime Video is in trouble. Citadel, its $300m Russo brothers-produced international spy thriller series, was met with widespread indifference. The Lord of the Rings: The Rings of Power, a show that will end up costing Amazon a billion dollars, is destined to go down as one of the worst investments of all time. Everywhere you look, the platform is wall-to-wall duds.

And yet there is one glimmer of hope. The sole scrap of buzz Amazon has generated in months comes in the form of a cheap little reality show. Last One Laughing UK has been all over social media for the last couple of weeks, clipped up and shared across TikTok, Instagram and X. And this is down to its deceptively simple premise: a bunch of comedians sit in a room together and try to make each other laugh. If they laugh, they’re out. That’s all there is to it.