‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop

Wed, 24 Dec 2025

Big brands such as Sainsbury’s and M&S also selling directly in app through links in videos and livestreams

It is better known for its viral dances and for making hits out of forgotten songs, but the social media site TikTok is becoming a force to be reckoned with as a shopping platform.

Major retailers such as Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury’s are now selling their wares on the site’s e-commerce service, TikTok Shop, alongside more than 200,000 UK small and medium businesses.