Michelle Obama documentary rises 13,000% in views as Melania film opens

Wed, 04 Feb 2026

Becoming garners 47.5m minutes viewed on same weekend as current first lady’s documentary released in cinemas

Michelle Obama’s 2020 documentary Becoming saw a major rise in views over the same weekend that Melania was released in cinemas.

The film, which followed the former first lady in the wake of her hit book, saw a rise in views of more than 13,000% over the past weekend, with 47.5m minutes viewed, according to the Hollywood Reporter. The weekend before saw only 354,000 minutes watched, according to Luminate.