ChatGPT to start showing ads in the US

Fri, 16 Jan 2026

Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI product

ChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream.

The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that the San Francisco firm would turn to a potential cashflow model on top of its current subscriptions.