‘It’s AI blackface’: social media account hailed as the Aboriginal Steve Irwin is an AI character created in New Zealand

Thu, 15 Jan 2026

More than 180,000 people follow the Bush Legend’s accounts across Meta platforms, but its Aboriginal host is a work of digital fiction

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With a mop of dark curls and brown eyes, Jarren stands in the thick of the Australian outback, red dirt at his feet, a snake unfurling in front of him.

In a series of online videos, the social media star, known online as the Bush Legend, walks through dense forests or drives along deserted roads on the hunt for wedge-tailed eagles. Many of the videos are set to pulsating percussion instruments and yidakis (didgeridoo).