Super Bowl and Bad Bunny miss US TV audience record but new mark set for social media

Wed, 11 Feb 2026

• Broadcast averages 124.9 million viewers in US

• Half-time show draws 128.2 million viewers

• Bad Bunny social media views top 4bn

Sunday night’s Super Bowl and Bad Bunny fell short of setting records for the most watched US broadcast and half-time show.

Seattle’s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen. That fell short of the 127.7 million US viewers who tuned in for Philadelphia’s victory over Kansas City last year on Fox.

However, this year’s Super Bowl became the most-watched program in NBC history as the network celebrates its 100th anniversary.