Meta could face millions in fines for not signing content deals in Australia

Wed, 12 Nov 2025

Labor’s proposed media bargaining incentive to apply to platforms with Australian-derived revenue of at least $250m, according to Treasury

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Meta and other tech companies refusing to sign content deals with Australian news outlets face millions in new fines, with Labor’s proposed media bargaining incentive set to impose penalties based on the local revenue of major platforms.

Large social media and search platforms with Australian-derived revenue of at least $250m will be subject to the new rules, irrespective of whether they carry news content, according to new detail released by the assistant treasurer, Daniel Mulino.