Ashes fallout continues as Seven faces $7m revenue hit from two-day Tests

Wed, 11 Feb 2026

• Unusually brief series affects broadcaster and Cricket Australia

• Southern Cross Media Group reports 2.1% revenue drop on last year

The Ashes hangover continues after Channel Seven partly blamed a $7m revenue shortfall on the pair of two-day Tests during the Australian summer, which were triggered by England’s capitulation in Perth and a pitch in Melbourne that proved too difficult for both sides to subdue.

The impact of the unusually brief series is still rippling through the game, leaving lower-than-expected returns for the cash-strapped sport and even Australia’s players, who have a revenue share agreement with the governing body.