The White House’s new media ‘bias’ tracker is a desperate gimmick | Margaret Sullivan

Tue, 02 Dec 2025

The site isn’t exposing misleading reporting – it’s revealing the bubble Trump increasingly inhabits

Donald Trump has used the mainstream press as a punching bag for many years, but in recent weeks his jabs have become even more frequent – and more ill-tempered.

He threatened to sue the BBC for $1bn last month over the editing of a documentary that aired more than a year ago. He called one White House reporter “piggy”, and told another – the well-regarded Mary Bruce of ABC News – that she was a “terrible person and a terrible reporter”. He called a New York Times reporter “ugly, both inside and out”.

Margaret Sullivan is a Guardian US columnist writing on media, politics and culture